In this presentation, David Postolski, ABAIPL’s CLE Officer, enlightens practitioners on the strategic ins and outs of creating a durable and pervasive brand, especially one that uses words that may be deemed generic or descriptive by trademark offices around the world. Not everyone can come up with a fanciful trademark or have the marketing dollars for an arbitrary trademark, so many brand owners are resigned to creating brands and logos that may be deemed unregistrable by the Trademark Office. David lays out the risks and rewards for choosing marks that may be deemed less distinct and discusses strategies to ensure protection is not limited. Topics include:
- Discussion of generic, descriptive, suggestive, arbitrary, and fanciful trademarks and the pros and cons of each
- Strategies for registering seemingly generic or descriptive marks
- Suggestions for overcoming generic or merely descriptive office actions
View recording here (registration required).
