From the musky scent of a crayon to the vibrant hues and textures of cereal, this year’s trademark applications and battles have pushed the boundaries of trademark law. Whether it’s a political slogan stirring debate or viral memes becoming a legal battleground, these cases are redefining how we think about trademarks. In this webinar, trademark attorney Alice Denenberg guides you through the most captivating trademark developments of the year. She delves into the legal nuances and real-world implications of these headline-making cases, providing valuable insights to help you navigate this evolving landscape. In particular, she discusses:
- The clash between free speech and name consent in the attempted registration of TRUMP TOO SMALL
- Crayola’s successful scent trademark and what it means for nontraditional trademarks
- Post’s attempt to trademark the shape and color of Fruity Pebbles and the challenges of trade dress protection
- The rise of trademark scams in 2024 and how to protect yourself and your clients
- Legal hurdles and opportunities when memes and social media trends become trademark issues
- The latest developments in structuring entities to avoid trademark liability in the Dewberry case
View webinar recording here.
