Conducting trademark clearance searches is both an art and a science, and it is a fundamental element of an overall trademark strategy. Not all searches are the same in scope or intent, and conveying results to the client in a way that they can understand and act upon takes careful consideration. In this webinar, Saunders & Silverstein LLP attorney Matt Saunders guides you through selecting the appropriate search strategy for different situations and clearly communicating that strategy to clients in opinion letters. Topics include:
- Which type and scope of search to apply to which situations
- How to use a client’s needs and plans to determine the best search strategy
- What language to use to explain both risks to use and barriers to registration
- How to structure an opinion letter to provide actionable information
View webinar recording here (free registration required.)
