Whether you’re supporting or opposing allegations of likelihood of confusion, demonstrating secondary meaning, or arguing for cancellation of a mark, surveys can be powerful evidence to support a claim. However, the quality and objectiveness of a survey are critical, and designing an effective survey takes a particular skill set. In this webinar, trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney leads you on an entertaining and enlightening journey into effective surveys. He walks you through principles of effective surveys and discusses specific cases in which surveys have played a critical role. In particular, he explains:
- When a survey may be necessary or beneficial in trademark prosecution and litigation
- How to successfully develop surveys to serve as evidence
- How to present survey results to trademark examiners and the TTAB
View recording here.
