Rex Brabson, Founder / Partner of T-Rex Law, P.C., has over 10 years of experience working in the intellectual property law space. Rex attended San Diego State for undergraduate and went on to attend University of San Diego School of Law. Since the founding of T-Rex Law, Rex and his team have helped hundreds of clients nationwide not only build but protect their intellectual property profile. Rex has represented clients before the Trademark Trial and Appeal Board against some of the world’s largest brands, including Honest Tea (Coca-Cola), Monster Energy Company, doTERRA, Bella + Canvas, Meta (Facebook), Volvo, and Nike.
Rexford Brabson
Founder/Partner | T-Rex Law, P.C.
T-Rex Law, P.C. is a Carlsbad, California-based boutique intellectual property firm that helps clients, ranging from start-ups to midsize businesses, build and protect their IP portfolios. The firm manages over 1,500 trademarks and hundreds of related disputes. In fact, founder Rex Brabson is often regarded as the #1 most active Trademark Trial and Appeal Board (TTAB) attorney of 2024*.
When Rex founded T-Rex Law in 2019, he began working with TM Cloud to manage his IP docket. The main reason he chose TM Cloud over other vendors was that TM Cloud offered a great TTAB and dispute docketing feature that appealed to Rex. Rex was generally satisfied with TM Cloud, though there were some issues that made the software less than ideal. So when Alt Legal announced in 2023 that it would be acquiring TM Cloud, Rex was excited to make the change. He had experience using Alt Legal before launching his own firm and knew that the switch would be an upgrade. Rex was especially happy to hear that Alt Legal had a superior TTAB and dispute docketing feature which would better suit his practice.
*Source: Docketalarm.com
Rex Enjoyed a Seamless, Easy Migration to Alt Legal
Rex was very pleased with how Alt Legal’s Support Team helped make the move from TM Cloud to Alt Legal simple and frustration-free. We often hear from trademark professionals that one of the reasons they do not want to switch to a new IP docketing system is because the migration process is so frustrating, time-consuming, and expensive. Because Alt Legal was built using the most modern technology, we’re able to complete migrations quickly. In fact, many migrations can be done in one day. We offer free initial and ongoing data migration, plus we include data cleanup and customized data setup – all free of charge. Learn more about our fast, painless migration process.
“The migration to Alt Legal was so easy. Everything was done automatically. I did nothing! I maybe sent two emails to the Support Team and that was it.”
Getting up and running with Alt Legal was just as easy as the data migration. Rex took advantage of Alt Legal’s free, unlimited, and personalized training. He also set up a group training for his firm. The entire T-Rex team was comfortable using Alt Legal within a short period of time.
“It’s not complicated software, which is a good thing. I’m sure there’s a ton of complicated stuff on the back end, but the software itself is very intuitive and allows you to organize and view things the way you like.”
Rex Appreciates Alt Legal’s Excellent Customer Support
Alt Legal’s Support Team has helped Rex beyond the initial migration process and training. His interactions with the Support Team have all been enjoyable, and he loves that the team is easily accessible and helps answer any questions and support requests quickly.
“Alt Legal Support is always online; there’s always someone available to help.”
Rex was extremely impressed by how fast the Support Team facilitated setting up new user accounts. Alt Legal provides unlimited user access, allowing subscribers to provide anyone with edit or read-only access to the docket. Docket access is personalized so that users only see the information that they need to access. Unlimited user access can be extended to internal and external users, including clients, foreign associates, and in-house counsel.
Rex’s firm is growing, and everyone needs access to the docket with their own credentials. Alt Legal’s unlimited user access has helped ensure that everyone is able to access the docket and get the information that they need
“My firm is expanding pretty fast, and we’ve had to add new users about 3 or 4 times over the past year. Alt Legal’s Support Team is always very quick to set up new users; it’s always done within a couple business hours, which is just crazy fast! There was no charge and no hassle.”
Alt Legal Offers Upgraded IP Docketing Features
Since moving over to Alt Legal, Rex has found that the software is a major upgrade over IP docketing systems he had used in the past. “Other IP docketing software I’ve used wasn’t as good and had its drawbacks. You could tell it was old and hadn’t been updated with modern tools. You had to click around a lot to find information. The automation wasn’t up to par. The system ran slower. Running reports wasn’t easy.”
Rex has been pleased to discover that Alt Legal is modern IP docketing software built using the most advanced technology. As a result, Alt Legal solves the issues he identified with other IP docketing platforms and offers so many features that help in his practice. One of the features that was especially important to Rex was Alt Legal’s ability to effectively manage TTAB matters and other disputes. “The way that Alt Legal handles TTAB docketing is great. It’s really nice just being able to put in the next deadline and have it autopopulate, even past deadlines. It’s hugely helpful.”
Alt Legal’s Advanced TTAB Docketing Feature Helps Rex Manage His Busy Dispute Docket
Because Rex’s firm is so active before the TTAB, he relies on a docketing system that makes TTAB docketing easy and reliable. “I am one of the most active TTAB attorneys in the last five years, so we see 3-5 time extensions on our TTAB matters a day. To have to docket all of those changes individually would take so much time. It would be crazy!”
“If I was docketing every TTAB extension every day, it would be an insane amount of time and lost billables. That’s lost time and lost money. Alt Legal’s TTAB docketing feature helps me avoid that loss.”
Rex Loves How Alt Legal Automatically Adds New Matters to the Docket
Also, Rex notes that Alt Legal’s ability to automatically docket new trademark applications based on correspondent email address and domain has saved him time and helped keep his docket updated. This is a feature that TM Cloud did not have, and it has made a tremendous impact on Rex’s practice.
“The automatic docketing of new trademark applications has been insanely helpful because now I don’t have to put in a reminder to add the trademark and make sure that it’s docketed correctly. With Alt Legal, I know it’s going to be docketed automatically and correctly.”
Rex Takes Advantage of Alt Legal’s Easy-to-Set-Up Custom Reminders
Rex also really appreciates Alt Legal’s custom reminders, which make it easy for him to stay on top of his deadlines and manage his very busy docket. Alt Legal’s Support Team manages all requests to add custom reminders and deadlines to help you manage your workflow.
“I really like being able to message Alt Legal’s Support Team and say ‘I want a 2-month reminder before a ROA,’ or ‘I want a 2-month reminder before an SOU deadline,’ and the Support Team will just set that up for me along with custom deadlines.”
Rex Uses Alt Legal for More Than Trademarks – Patents, Adversarial Work, and More
Rex has been using Alt Legal to docket matters other than trademarks, including some patents, disputes in federal and state court, cease and desist letters, and other adversarial work. “I’ll just create a matter for any of these items. It’s really easy to set custom deadlines.” Having all of his adversarial work stored in the docketing system makes it so much easier to keep track of all the key deadlines pertaining to his matters as opposed to having to purchase an additional project management system.
“We have probably a dozen lawsuits and 50-some infringement matters like cease and desist letters that we want to keep track of. Without a centralized system to track these matters, they just get lost, so having an all-in-one docketing and reminder system with Alt Legal helps keep things very streamlined.”
Alt Legal is Key to Helping T-Rex Law’s IP Practice Thrive
Alt Legal has transformed T-Rex Law’s IP practice, offering modern tools and unparalleled support that save time, streamline operations, and enhance efficiency. From seamless migration and personalized training to advanced TTAB docketing and game-changing features that streamline the firm’s workflow, Alt Legal empowers growing firms like T-Rex Law to focus on what matters most: delivering exceptional results for clients.
As T-Rex Law continues to expand, Alt Legal remains a trusted partner, providing the tools and technology to support growth and success. Rex’s story is just one example of how Alt Legal helps IP professionals manage their workloads with ease, precision, and confidence.
