Alt Legal’s Year in Webinars2023 Edition
Alt Legal Team | December 14, 2023
2023 has been another great year for Alt Legal Webinars! This year we held 12 webinars with over 3,500 registrants covering important IP and trademark law topics including §2(c) office actions and protecting clients’ identities, protecting brands from infringing imports, the ethics of referrals, web3 and IP issues, and more. Those attending live received free CLE credit! Take some time over the holidays to catch up on any webinars you might have missed throughout 2023 and be sure to join us for more webinars in 2024!
Check out our 2024 event calendar
On Your Mark(eting): Planning for a successful 2023
Firm Forward CEO Elyssa LeFevre Chayo describes how to create a marketing plan—from budgets to platforms—that you’ll stick to and that will drive your success for the year. She discusses which platforms and marketing approaches will yield you the best ROI, prioritizing tasks, expenses, and goals to ensure maximum marketing impact, planning out the year’s marketing to avoid last-minute scrambles, and more. Learn more. View the webinar recording here and download the presentation materials here.
Europe Next: How to secure European trademarks
Trademark attorneys Andrej Bukovnik and Taras Kulbaba of Bukovnik & Kulbaba provide an introduction to trademark protection in Europe. They offer suggestions for successful trademark protection in Europe, including Europe-wide trademark searches and clearance, absolute grounds for refusal and how to avoid office actions, oppositions and observations: how and when to use them in your practice, administrative and court procedures for cancellation, and the impact of Russian invasion into Ukraine on trademark protection in the region. Learn more. View the webinar recording here and download the presentation materials here.
We Don’t Want Everyone 2(c): Protecting famous clients’ identities
Matt Kulseth of Mighty Marks guides participants through various strategies to protect client anonymity. Topics include an explanation of §2(c) office actions and how they make protecting clients’ identities difficult, examples such as famous artists and content creators like BANKSY and DREAM who have fought to maintain their anonymity, and suggestions for protecting clients’ right to privacy, including forming corporations, filing overseas, and more. Learn more. View the webinar recording here and download the presentation materials here.
As the Need Franchises: Licensing vs. Franchising in IP
L&F Brown attorney Chris Howard explains the distinctions between franchising and licensing to help attorneys determine which will best fit each unique situation. He discusses the nuances of when to franchise rather than license intellectual property, Item 13 of the Franchise Disclosure Document as it pertains to trademarks, relevant case law, including the historic Dawn Donut v. Hart’s Food Stores decision, and emergency arbitration when a mark is being misappropriated. Learn more. View the webinar recording here and download the presentation materials here.
Maple News: Updates in Canadian Trademark Law
Gowling partner Paula Clancy provides an overview of recent Canadian legislation and litigation and discusses how the changes are likely to affect trademark practice there and in the US. She addresses the amendments to the Canadian Trademarks Act, delays in trademark applications and the current timeline for review, Bill 96’s French language requirement and how it is likely to affect trademarks, and relevant and interesting recent litigation cases. Learn more. View the webinar recording here and download the presentation materials here.
Watch Your Revenue Grow: Monetizing Alt Legal’s Trademark Protection Service
Alt Legal Marketing Specialist and former trademark attorney Saryn Koche provides an overview of Alt Legal Trademark Protection and explains how it can be used to generate revenue—as well as new business—for your firm. She discusses what Alt Legal Trademark Protection is and how it fits in the monitoring landscape, how to incorporate monitoring into your workflow and alert clients of potential infringement, how to use Alt Legal Trademark Protection to generate recurring revenue and new business, and more. Learn more. View the webinar recording here and download the presentation materials here.
Of Particular Import: Protecting Brands from Infringing Imports
Harris Bricken attorneys Fred Rocafort and Robert Kossick discuss how brand owners can record their marks with U.S. Customs and Border Protection (CBP) to help enforce their intellectual property. They also discuss how international trademark registration in key overseas markets and manufacturing locations can strengthen brands’ defenses against counterfeits and other forms of infringement. Topics include the dangers of infringing activity overseas—and what CBP and the U.S. Government are doing about it, infringement levels recognized by CBP and how the agency handles each, what happens when CBP finds a potentially infringing good at the border, the process for recording trademarks with CBP, protections in sales markets and manufacturing locations abroad, and more. Learn more. View the webinar recording here and download the presentation materials here.
Referral Revenue Service: The ethics and economics of legal referrals
Referral ethicist Curt Brown of Overture Law helps you better understand the regulations. He surveys the various frameworks states use to regulate referral fees and helps lawyers gain a working understanding of how to leverage referrals to benefit their clients and grow their practices. He discusses common misconceptions when it comes to referral fees, the ABA Model Rules’ guidance on referrals, what it means to be “jointly responsible,” what disclosures are necessary for an ethical fee sharing agreement, states with unique regulatory frameworks, and more. Learn more. View the webinar recording here and download the presentation materials here.
A Tangled Web(3): Introduction to Web3 for IP Lawyers
Attorney Christian Williams Hammond of Bevel Law covers web3 basics for IP lawyers and insights for serving clients in this space. She discusses what web3 is and why it matters, current copyright and royalty issues for web3 clients, challenges in copyright licensing for web3 clients, current trademark issues in the web3 space. Learn more. View the webinar recording here and download the presentation materials here.
Courting Public Opinion: Developing Survey Evidence
Trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney leads you on an entertaining and enlightening journey into effective surveys. He walks you through principles of effective surveys and discusses specific cases in which surveys have played a critical role. He explains when a survey may be necessary or beneficial in trademark prosecution and litigation, how to successfully develop surveys to serve as evidence, and how to present survey results to trademark examiners and the TTAB. Learn more. View the webinar recording here and download the presentation materials here.
Trademark Tequila Sunrise: Blending US and Mexican Trademarks with a Twist
Macdonel, Uribe, Cuesta, Llaca & Esquivel attorneys Paulina Rius and Gastón Esquivel Santos provide an overview of Mexican trademarks and dive into specific similarities and differences between Mexican and U.S. trademarks. In particular, they discuss registration processes, use requirements, and timelines, oppositions and priority determinations for preexisting rights, recognition and treatment of prominent trademarks, geographical indications and origin designations. Learn more. View the webinar recording here and download the presentation materials here.
Cultural Currents: Top trademark issues from 2023
Lombard, Geliebter & Cohen partner Sarah Cohen walks you through the top trademark decisions of 2023 and provides an overview of what to watch for in 2024. She covers key issues including parody, free speech, and trademarks, extraterritoriality findings in Abitron v. Hetronic, proving and preventing genericide, and protecting celebrity catchphrases. Learn more. View the webinar recording here and download the presentation materials here.