TMAE WebinarThe TMA Talk Show: Branding Together in Times of Crisis
Alt Legal Team | March 04, 2025
This webinar was recorded on April 2, 2025
The TMA Talk Show will take you into the heart of the TMA community, highlighting the Trademark Administrator as a force to be reckoned with in the IP landscape. Hosted by Emily Quackenbush (Senior Paralegal at Perkins Coie) and Kara Fielder (Senior IP Manager at Worldpay), The TMA Talkshow focuses on community, collaboration, and the unique contributions of each episode’s special guests. Hear insightful conversations with key figures connected to the TMA community who shape and influence our collaborative environment. Join the conversation to learn, connect, and grow with leaders in the field.
In this episode, Phil Cox and Jackie Stelling, founders of Brand Action, share how their nonprofit unites trademark professionals to assist people in times of crisis, showcase impactful projects, and explore the TMA community’s role in supporting their mission. In particular, they discuss:
- The story behind Brand Action’s creation
- Meaningful examples of the organization’s impact
- Ways TMAs have contributed to Brand Action’s efforts
- Future initiatives and how TMAs can get involved
View webinar recording here.
Listen to the TMA Talk Show on Spotify here.
Speakers
Kara Fielder
, Senior IP Manager at Worldpay
Kara Fielder is the Senior IP Manager at Worldpay, LLC. With 20+ years of experience in the legal field, Kara has extensive experience in the area of trademark administration. Prior to her current role, Kara was the Global IP Manager at The Hershey Company. At Hershey, in addition to managing the company’s large global trademark portfolio, Kara managed Hershey’s IP paralegals, docketing team, outside counsel, and vendors. She was also a key business partner to Hershey’s commercial, regulatory, design, and innovation teams. Kara is actively involved with the International Trademark Association (INTA) and is currently serving as the Chair of INTA’s Trademark Administrators Committee. She also serves as an Advisory Board member of Corsearch.
Emily Quackenbush
, Senior Trademark Paralegal at Perkins Coie
Emily Quackenbush has 25+ years of trademark experience working in both the law firm and in-house environments. While currently holding a Senior Trademark Position with a leading law firm in their Denver office, she has worked for a wide range of clients covering many industries, both domestic and international, including oil and gas, retail, social media, food and beverage industries, and hospitality services, to name a few. Many years of her working experience includes Trademark and Branding Portfolio Management and Director of Intellectual Property as well. Emily works very closely with her clients, along with the attorneys on her team to ensure the best possible trademark service and brand protection. Simply put, she loves all things “brands” with a noteworthy interest in consumer trends.
Phil Cox, Business Development Coach at Phil Cox, Business Development for IP Attorneys
Phil Cox coaches IP attorneys to become as confident in business development as they are in their legal work. He’s passionate about helping people overcome their business development anxiety, and knows from experience that anyone with the brains to become an attorney can learn the science behind sales and marketing.
Phil has front-lines sales experience and communications know-how developed as a publisher of two IP industry magazines, and he is personally involved in the associations and conferences IP attorneys attend to develop business. His has worked with hundreds of IP attorneys from all over the world to refine his coaching and training methodology over the past decade.
He has published several articles focused on business development and frequently speaks at IP events including INTA, NYIPLA, New York City Bar Association, ASIPI, AIPF, LMA and numerous law firm retreats.
Jackie Stelling, Owner of JMS Legal
Jackie Stelling is the owner of JMS Legal – a boutique U.S.-based IP practice created with a strong background working as in-house counsel for global consumer products goods and pharma companies. Although now in private practice, Jackie maintains her business-minded approach when counseling her clients on trademark matters, including trademark clearance, prosecution and enforcement and IP-related agreements. Jackie is also a founder and current Co-Chair and Secretary of Brand Action (www.brandaction.org) – a non-profit organization whose mission it is to bring the international trademark community together to support people in times of crisis