TMAE Summit 2025Marking to the Same Beat: Aligning In-House Trademark Teams with Other Departments
Alt Legal Team | April 26, 2025
At the TMAE Summit on September 16, 2025, Kara Fielder will present the session, “Marking to the Same Beat: Aligning In-House Trademark Teams with Other Departments.” In this session, Kara will outline the core competencies trademark administrators will need to act as strategic connectors across their organizations. Attendees will learn how to:
- Foster partnerships with regulatory teams to ensure compliance
- Align marketing initiatives with trademark strategy and brand goals
- Collaborate with non‑IP teams for end‑to‑end project management
- Develop cross‑functional insight to become trusted business advisors
- Enhance communication and teamwork across diverse stakeholder groups
Learn more and register for the TMAE Summit here.
Speaker
Kara Fielder
, Senior IP Manager at Worldpay
Kara Fielder is the Senior IP Manager at Worldpay, LLC. With 20+ years of experience in the legal field, Kara has extensive experience in the area of trademark administration. Prior to her current role, Kara was the Global IP Manager at The Hershey Company. At Hershey, in addition to managing the company’s large global trademark portfolio, Kara managed Hershey’s IP paralegals, docketing team, outside counsel, and vendors. She was also a key business partner to Hershey’s commercial, regulatory, design, and innovation teams. Kara is actively involved with the International Trademark Association (INTA) and is currently serving as the Chair of INTA’s Trademark Administrators Committee. She also serves as an Advisory Board member of Corsearch.