Alt Legal Blog

Latest Blog Posts

• Stars: They file trademarks just like we do! (Part 2)

  Margo Cruz  |  August 29, 2020 5 min read

  While in Part 1, we discussed examples of celebrity trademark strategies that included filing as a method of exploration and filing for seemingly everything, in Part 2, w...

  Read more

• Alt Legal IP News – Issue #203

  Bri Van Til  |  August 25, 2020 2 min read

  It's a good idea to research the cultural connotations for proposed trademarks so that you don't accidentally trademark a word that means "illness" or "fool" or "pubic ha...

  Read more

• A Distinct Category: How to Overcome a 2(e)(1) Refusal

  Alex Sandler  |  August 25, 2020 9 min read

  Under Section §2(e)(1) of the Trademark Act, the USPTO may refuse to register a trademark that merely describes the goods or services. To overcome a §2(e)(1) refusal (i...

  Read more

• Stars: They file trademarks just like we do! (Part 1)

  Margo Cruz  |  August 23, 2020 6 min read

  Celebrity trademark applications serve many of the same purposes that any business entity's marks do. Some celebrities file applications to protect their names and catch ...

  Read more

• Alt Legal IP News – Issue #202

  Bri Van Til  |  August 19, 2020 2 min read

  USPTO v. Booking.com was arguably the biggest trademark case of the year. Join Alt Legal and Booking.com's attorney Jonathan Moskin next month to hear about the team's de...

  Read more

• Alt Legal IP News – Issue # 201

  Bri Van Til  |  August 11, 2020 2 min read

  The EFF is urging Congress to step in to reform the patent process, including to reduce patent trolling. So-called patent trolls cost inventors tons of money, so dozens o...

  Read more