Alt Legal Blog
News, updates and guidance about trademark registration
Latest Blog Posts
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How to Use a Trademark Consent Agreement to Overcome a 2(d) Refusal
Likelihood of confusion with a prior pending application or registered trademark is one of the most common substantive reasons that an examiner can refuse an applied-for ...
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Alt Legal Webinar: No More Reservations for Booking.com: Courts Confirm It’s a Trademark
How can a name be generic when the PTO admits it is logically and grammatically impossible to use generically? How can it be anticompetitive to protect a name that it is ...
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Spectacular Specimens
One of the most basic requirements for successful registration is that the trademark applicant must provide specimens of use. Having a clear understanding of what constit...
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A Matter of Principal: Clarifying Principal v. Supplemental Registers
The Federal Trademark Register consists of two separate registers: the Principal Register and the Supplemental Register. The Principal Register is the primary trademark r...
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