Alt Legal Blog
News, updates and guidance about trademark registration
Latest Blog Posts
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Restoration by Modernization: How the Trademark Modernization Act of 2020 Supports Consumer Expectations and Promotes Access to Justice
Trademark Law is getting its groove back. On December 27, 2020, trademark law stepped into the modern era, finessing its 74-year-old body of laws into something for the b...
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Alt Legal Webinar: Who You Calling Generic?: Responding to Generic and Descriptive Office Actions
As the US Trademark Register becomes increasingly crowded and costs to develop a fanciful or arbitrary trademark can be astronomical for a small business, many brand owne...
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Keep It on the 44(D)ownlow: Filing Trademark Applications Abroad to Preserve Confidentiality and Priority
In the United States and in many countries throughout the world, once a trademark application is filed, the application and all its details become searchable public recor...
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Alt Legal IP News – Issue #223
A court in China has said Amazon can't use its AWS (Amazon Web Services) logo. What good are letters of consent in China? Here's an overview of consent agreements in the ...
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Combating Fake Specimens, Trademark Clutter and Depletion: An Interview with NYU Law Professor Jeanne Fromer
One of the cornerstones of US trademark law is that in order to be registered, a trademark must be used in commerce in connection with the listed goods and/or services. N...
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Commencing Commerce: Meeting USPTO definitions of Use in Commerce
What exactly is use in commerce, and how does a trademark applicant establish it? This guide is intended to help trademark attorneys and professionals understand what con...
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