Alt Legal Blog
News, updates and guidance about trademark application
Latest Blog Posts
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Alt Legal Webinar: Searching Rescue: Advanced TESS Searches
Searching Trademark Office records is key to assessing whether a trademark is a good candidate for registration. In this webinar, former USPTO trademark examiner Ed Timbe...
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What are Esports? A Video Q&A with IP Attorney Anna Chang
Esports, or electronic sports, is a fast-growing, billion-dollar industry involving multi-player competitive video gaming. As Esports continue to grow, IP attorneys can e...
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Alt Legal Webinar: Modernize Your Approach to Trademarks: Understanding the Trademark Modernization Act
Wondering how the Trademark Modernization Act will affect trademark prosecution and litigation for firms, startups, and businesses? Attorney and founder of Firm for the C...
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Restoration by Modernization: How the Trademark Modernization Act of 2020 Supports Consumer Expectations and Promotes Access to Justice
Trademark Law is getting its groove back. On December 27, 2020, trademark law stepped into the modern era, finessing its 74-year-old body of laws into something for the b...
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Alt Legal Webinar: Who You Calling Generic?: Responding to Generic and Descriptive Office Actions
As the US Trademark Register becomes increasingly crowded and costs to develop a fanciful or arbitrary trademark can be astronomical for a small business, many brand owne...
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Keep It on the 44(D)ownlow: Filing Trademark Applications Abroad to Preserve Confidentiality and Priority
In the United States and in many countries throughout the world, once a trademark application is filed, the application and all its details become searchable public recor...
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