Alt Legal Blog
News, updates and guidance about trademark application
Latest Blog Posts
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Letters of Protest: Provide Convincing Evidence for Successful LOPs
The Letter of Protest (LOP) is a useful tool for trademark practitioners and brand owners. Third parties can use LOPs to submit evidence to the USPTO relevant to the regi...
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Letters of Protest: Practical Tips for Filing a Successful LOP
The Letter of Protest (LOP) is a useful tool for trademark practitioners and brand owners. Third parties can use LOPs to submit evidence to the USPTO relevant to the regi...
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The Trademark Modernization Act (TMA)’s New Reexamination Procedure
A fundamental principle in US trademark law is that a trademark is granted protection so long as the mark is in use. The trademark register must accurately reflect marks ...
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The Trademark Modernization Act (TMA)’s New Expungement Procedure
A fundamental principle in US trademark law is that a trademark is granted protection so long as the mark is in use. The trademark register must accurately reflect marks ...
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Play Ball and Drop the “Chop”: Celebrating Fall Sports and Indigenous People
Fall is always an exciting time for sports fans with the NFL and college football kicking off, baseball playoffs in full swing, and the NHL and NBA beginning their season...
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Behind the Jingles: Legal Strategies to Protect Sound Trademarks
Some of the world’s best-known trademarks are not logos, slogans, or brand names. Homer Simpson’s famous “D’OH!” The three chimes that often accompany NBC’s l...
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