Alt Legal Blog
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Latest Blog Posts
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eBook: Introduction to USPTO Trademark Prosecution
This ebook will help you understand the substantive law behind trademarks and provide practical guidance when it comes to filing and successfully registering an applicati...
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Failure to Function: Ornamental Refusals
Ornamental refusals are on the rise—with the USPTO issuing upwards of 50 ornamental refusals on a single day. The refusal stems from the inherent nature of the mark its...
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What the 2(f)?: Demonstrating Acquired Distinctiveness
Pursuant to §2(f) of the Trademark Act, trademark applicants may register descriptive marks to the Principal Register if they are able to demonstrate acquired distinctiv...
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Alt Legal Connect Session Summary: When It Isn’t What It Is: Maintaining Brand Distinctiveness and Avoiding “Genericide”
On Monday, October 26, Tish Berard of Velcro Companies and Josh Jarvis of Foley Hoag presented the session, “When It Isn’t What It Is: Maintaining Brand Distinctivene...
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