Alt Legal Blog
News, updates and guidance about descriptive
Latest Blog Posts
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eBook: Introduction to USPTO Trademark Prosecution
This ebook will help you understand the substantive law behind trademarks and provide practical guidance when it comes to filing and successfully registering an applicati...
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Alt Legal Connect Session Summary: Spring into (Office) Action: Dealing with and Overcoming OA Refusals
On Tuesday, September 14, Erik Pelton, Founder of Erik M. Pelton & Associates, Kelu Sullivan, Partner at Kelly IP, and Ruky Tijani, Founder of Firm for the Culture pr...
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Failure to Function – Informational Matters, Widely Used Messages, and Religious Text
If an applied-for mark mostly or exclusively conveys information about a product or service, the mark is considered merely informational matter and will be refused based ...
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Alt Legal IP News – Issue #236
For years Cyprus has argued that halloumi is indicative of its culture, and now it finally passed the final curdle to get protected status. Is MALIBU geographically descr...
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How to Counsel Clients Who Propose Generic and Descriptive Marks: A Video Q&A with IP Attorney Candice Cook
For many businesses, coming up with company and product names can be challenging and expensive. In a client’s mind, it’s often easier and more cost-effective to propo...
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How to Respond to Section 2(e)(4) Surname Refusals: A Video Q&A with IP Attorney John Miranda
Surname refusals are on the rise with the USPTO. As a result of trademark clutter and depletion, trademark applicants are simply running out of eligible trademarks to cho...
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