Alt Legal Blog
News, updates and guidance about arbitrary
Latest Blog Posts
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eBook: Introduction to USPTO Trademark Prosecution
This ebook will help you understand the substantive law behind trademarks and provide practical guidance when it comes to filing and successfully registering an applicati...
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Introduction to Failure to Function Refusals
One of the core tenets of trademark law is that trademarks must serve as a source indicator, distinguishing the goods and services from those of other sources. When a tra...
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Failure to Function: Ornamental Refusals
Ornamental refusals are on the rise—with the USPTO issuing upwards of 50 ornamental refusals on a single day. The refusal stems from the inherent nature of the mark its...
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Alt Legal Webinar: Who You Calling Generic?: Responding to Generic and Descriptive Office Actions
As the US Trademark Register becomes increasingly crowded and costs to develop a fanciful or arbitrary trademark can be astronomical for a small business, many brand owne...
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What’s Your Major Malfunction?: Breaking Down the USPTO’s Strange New Breed of Failure to Function Refusals
The past several years have seen significant developments in the practice and procedure of the USPTO's trademark examination corps. Between the U.S. counsel rule, stricte...
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What the 2(f)?: Demonstrating Acquired Distinctiveness
Pursuant to §2(f) of the Trademark Act, trademark applicants may register descriptive marks to the Principal Register if they are able to demonstrate acquired distinctiv...
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