Alt Legal Blog
News, updates and guidance about acquired distinctiveness
Latest Blog Posts
-
What the 2(f)?: Demonstrating Acquired Distinctiveness
Pursuant to §2(f) of the Trademark Act, trademark applicants may register descriptive marks to the Principal Register if they are able to demonstrate acquired distinctiv...
Read more -
Alt Legal Connect Session Summary: “A Thorough Examination: An Interview with a Recent Trademark Examiner”
On Tuesday, October 27, Dorna Mohaghegh of Frankfurt Kurnit Klein & Selz interviewed Courtney Alvarez, who was a USPTO trademark examiner for over a decade before rec...
Read more -
Alt Legal Connect Session Summary: When It Isn’t What It Is: Maintaining Brand Distinctiveness and Avoiding “Genericide”
On Monday, October 26, Tish Berard of Velcro Companies and Josh Jarvis of Foley Hoag presented the session, “When It Isn’t What It Is: Maintaining Brand Distinctivene...
Read more