Alt Legal Blog
News, updates and guidance about acquired distinctiveness
Latest Blog Posts
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eBook: Introduction to USPTO Trademark Prosecution
This ebook will help you understand the substantive law behind trademarks and provide practical guidance when it comes to filing and successfully registering an applicati...
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Behind the Jingles: Legal Strategies to Protect Sound Trademarks
Some of the world’s best-known trademarks are not logos, slogans, or brand names. Homer Simpson’s famous “D’OH!” The three chimes that often accompany NBC’s l...
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The Difference Between Trademarks and Design Patents: What you need to know
Do you ever wonder how best to protect a new product or packaging design with an interesting appearance? Wonder no longer! Here are some answers to FAQs. For the sake o...
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Alt Legal Connect Preview – An Interview with Panelist Erik Pelton
Alt Legal is looking forward to hosting it’s second annual virtual trademark conference, Alt Legal Connect, on September 13-15, 2021. One of the sessions in our amazing...
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Introduction to Failure to Function Refusals
One of the core tenets of trademark law is that trademarks must serve as a source indicator, distinguishing the goods and services from those of other sources. When a tra...
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Failure to Function: Ornamental Refusals
Ornamental refusals are on the rise—with the USPTO issuing upwards of 50 ornamental refusals on a single day. The refusal stems from the inherent nature of the mark its...
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