Alt Legal Blog
Your source for news, updates and guidance on all things trademarks and intellectual property.
Latest Blog Posts
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Stars: They file trademarks just like we do! (Part 2)
While in Part 1, we discussed examples of celebrity trademark strategies that included filing as a method of exploration and filing for seemingly everything, in Part 2, w...
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Alt Legal Webinar: Impeccable Intake
Communication is key to creating a good attorney-client relationship. One way to establish great communication is to start by asking the right questions. In this webinar,...
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Alt Legal IP News – Issue #203
It's a good idea to research the cultural connotations for proposed trademarks so that you don't accidentally trademark a word that means "illness" or "fool" or "pubic ha...
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A Distinct Category: How to Overcome a 2(e)(1) Refusal
Under Section §2(e)(1) of the Trademark Act, the USPTO may refuse to register a trademark that merely describes the goods or services. To overcome a §2(e)(1) refusal (i...
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Stars: They file trademarks just like we do! (Part 1)
Celebrity trademark applications serve many of the same purposes that any business entity's marks do. Some celebrities file applications to protect their names and catch ...
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Alt Legal IP News – Issue #202
USPTO v. Booking.com was arguably the biggest trademark case of the year. Join Alt Legal and Booking.com's attorney Jonathan Moskin next month to hear about the team's de...
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