Alt Legal Blog
Your source for news, updates and guidance on all things trademarks and intellectual property.
Your source for news, updates and guidance on all things trademarks and intellectual property.
One of the most basic requirements for successful registration is that the trademark applicant must provide specimens of use. Having a clear understanding of what constit...
Read moreWhile in Part 1, we discussed examples of celebrity trademark strategies that included filing as a method of exploration and filing for seemingly everything, in Part 2, w...
Read moreCommunication is key to creating a good attorney-client relationship. One way to establish great communication is to start by asking the right questions. In this webinar,...
Read moreIt's a good idea to research the cultural connotations for proposed trademarks so that you don't accidentally trademark a word that means "illness" or "fool" or "pubic ha...
Read moreUnder Section §2(e)(1) of the Trademark Act, the USPTO may refuse to register a trademark that merely describes the goods or services. To overcome a §2(e)(1) refusal (i...
Read moreCelebrity trademark applications serve many of the same purposes that any business entity's marks do. Some celebrities file applications to protect their names and catch ...
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