Alt Legal Blog
Your source for news, updates and guidance on all things trademarks and intellectual property.
Latest Blog Posts
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I ♡ Trademarks Conference 2025: Pride Overcoming Prejudice: Charting LGBTQ+ Paths in IP
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, Michael Goodyear (NYU Law) will moderate a discussion with Adraea Brown (Harley-Davidson), D...
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TMAE Webinar: The TMA Talk Show: Everything’s Coming Up Rosa
The TMA Talk Show will take you into the heart of the TMA community, highlighting the Trademark Administrator as a force to be reckoned with in the IP landscape. Hosted b...
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I ♡ Trademarks Newsletter: Issue #418
Likelihood of Confusion Buc-ee’s is suing rival convenience store Super Fuels for trademark infringement, alleging that the dog in their logo may cause confusion w...
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I ♡ Trademarks Conference 2025: Don’t Jump to Confusions: Overcoming Trademark Refusals Across Borders
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, IP attorneys Lydia Gobena (Fross Zelnick) and M.J. Williams (Wissing Miller) will present th...
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I ♡ Trademarks Conference 2025: Under the Influencer: Avoiding Chaos for NIL on Social Media
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, Erica Rogers (Ward and Smith) will moderate a discussion between Shelley Fullwood (Olive and...
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I ♡ Trademarks Conference 2025: Beauty Is in the Eye of the IP Holder: Protecting Beauty Brands in the Cosmetics Industry
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, Claire Gibson (Day Pitney) and Michael Wheeler (Coty) will engage in a fireside chat for the...
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