I ♡ Trademarks Conference RoundtablesAhead of the Curveball: Setting Clear Expectations for Clients
Alt Legal Team | January 09, 2025
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. Each roundtable will have a host assigned to lead the discussion with pertinent questions, allowing you to share knowledge and resources and get to know your fellow conference attendees.
Roundtable Description
The trademark process is rarely straightforward: from shifting timelines to inconsistent USPTO decisions, practitioners often face unexpected challenges. Without adequate warning, clients can feel blindsided by these curveballs, jeopardizing trust and the overall process.
In this interactive roundtable, Shannon Straughan of Scale LLP will lead a discussion about practical strategies to keep clients informed and confident at every stage. Participants will discuss:
- Setting realistic timelines and addressing potential delays
- Communicating about office actions and other USPTO curveballs
- Balancing optimism with honesty to maintain trust
- Using clear communication and templates to keep clients engaged
- Establishing boundaries to prevent scope creep
View all I ♡ Trademarks Conference Roundtables here.
Learn more about the I ♡ Trademarks Conference here.
Roundtable Host
Shannon Straughan
, Associate, Scale LLP
Shannon Straughan is an experienced attorney with over a decade of practice in intellectual property law, specializing in helping content creators protect and grow their personal brands. During their years as a solo practitioner, Shannon worked closely with fitness creators to secure trademark rights, build their business, and safeguard their creative assets. Now with Scale LLP, she is leading the charge on expanding their expertise into the rapidly evolving world of Name, Image, and Likeness (NIL) rights, supporting athletes and content creators in maximizing their opportunities while ensuring legal compliance.