I ♡ Trademarks NewsletterIssue #418
Bri Van Til | January 28, 2025
Likelihood of Confusion
Buc-ee’s is suing rival convenience store Super Fuels for trademark infringement, alleging that the dog in their logo may cause confusion with Buc-ee’s beaver.
Mattress company Purple is asserting that nobody else gets to use purple in their mattresses. They say it’s plum wrong.
Utah is getting an NHL team, but they’re struggling to come up with a good name. Their most recent attempt was the Yetis, which, well, was thought to be confusing with YETI. Have they tried the Puckaneers?
Likelihood of confusion office actions can be some of the most difficult to overcome. Join us for this session at the I ♡ Trademarks Conference to learn about creative ways to overcome these types of objections in the US and abroad.
Call the Policy
The new federal hiring freeze could drastically delay trademark application reviews.
The EFF has some ideas about how to fix what they see as the problems with our existing copyright system. Check them out.
How might President Trump’s DEI and IP policies affect entrepreneurs?
Beauty Mark
Here’s a great client-focused primer on protecting cosmetics brands from copycats.
There’s a lot more to cosmetics trademarks than meets the eye(liner). Join us for this session at the I ♡ Trademarks Conference in March to learn about the makeup of beauty-related trademarks.
Dutch cosmetics company Rituals wants millions of pounds from The Body Shop’s bankruptcy proceedings for the company’s court-affirmed trademark infringement.
Dupes—products that look similar to popular products—are incredibly common in the beauty industry. Read all about how ELF cosmetics company successfully defended their “dupe” mascara against allegations of trademark infringement.
Professional Concerns
If your net pay is shy of what you’d like, it’d help to increase your Gross(man) by working as a senior paralegal at this firm.
Richemont—parent company of luxury brands like Cartier—is looking for senior IP counsel. If you get the job, maybe you should suggest that they hire Cardi B as their spokesperson. You know, so Cartier can be represented by Cardi B.
Have you been Roman around looking for your next job? Consider this AGC of marketing and trademarks position at Little Caesars.
Have an open role on your team? Send a link to your job listing to [email protected], and we’ll publish it in our next newsletter.
Odds and Ends
New Yorkers: this brand protection, IP, and licensing conference looks like it’ll be a blast!
I’m too old to be familiar with Pop Mart. If you’re in my boat, check out this explanation provided by a generous member of our community, Helenmarie Edem.
UGG, said an Australian manufacturer after they were forced to rebrand after a dispute with Deckers Outdoor Corporation, maker of UGG boots.