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Alt Legal Blog

Your source for news, updates and guidance on all things trademarks and intellectual property.

I ♡ Trademarks NewsletterIssue #393

Bri Van Til | July 16, 2024
2 min read

Privacy

How can understanding early concerns about photography help shed light on today’s privacy movement?

Microsoft has patented technology that uses your computer’s camera to track your gaze and obscure type elsewhere in documents so that only you can read them.

And probably unrelatedly, Apple just filed a patent application for smart glasses that track your gaze. What if you used the Microsoft software while wearing the Apple glasses? Would they just create an infinity mirror of tracking one another?

This recently patented software gamifies privacy education. I wonder if the game will be called Go Phish.

Your Secret’s Safe with Me

The Seventh Circuit affirmed Motorola’s $407 million award by Chinese competitor Hytera and set a precedent extraterritorial reach for trade secrets infringement.

This trade secret case was vacated and remanded because of the magistrate judge’s fishy actions, but it’s especially worth reading because it has an amazing title.

Food for thought: is it easier to protect trade secrets if no human is aware of the information because it was created by AI?

But this case shows how AI can complicate trade secrets litigation.

Sports Logos

Trademark applications suggests the Brooklyn Nets are getting a new logo.

The University of Alabama is opposing LIV Golf’s 4 ACES logomark application, alleging it’s too similar to their own logo.

Here’s a reminder about how to avoid getting in trouble by the US Olympic Committee for using their logo and other trademarks.

Professional Concerns

Make sure to Configyour (AI) your résumé to highlight your tech skills when you apply for this IP specialist position.

This AGC position at Microsoft might be what’s next for your career.

If you get this job as commercial counsel for TikTok, I expect to see you post a video of yourself dancing. Just make sure the post is on LinkedIn since I’m too old for TikTok.

This senior IP paralegal position at Walmart might help you live better.

When you have questions about this assistant IP administrator position, make sure to ask them because everyone knows Carlton Fields all the questions that arise.

Have an open role on your team? Send a link to your job listing to [email protected], and we’ll publish it in our next newsletter.

Odds and Ends

Check out the details of the first precedential TTAB expungement decision, including an explanation of how it matters.

Learn all about what the USPTO is doing to reduce pendency periods for trademarks and patents.

Chanel claims What Goes Around Comes Around made over $129 million from the sale of CHANEL-branded items, some of which were demonstrated to be counterfeit, so the luxury brand is seeking an award of all the retailer’s profits.

Record labels are suing Verizon for allegedly looking the other way when subscribers use the ISP for peer file sharing.

Senators have unanimously passed a bill to reduce patent thickets and help reduce drug prices.

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