Alt Legal Blog
News, updates and guidance categorized in Uncategorized
Latest Blog Posts
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TMAE Webinar: The TMA Talk Show: Everything’s Coming Up Rosa
The TMA Talk Show will take you into the heart of the TMA community, highlighting the Trademark Administrator as a force to be reckoned with in the IP landscape. Hosted b...
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I ♡ Trademarks Conference 2025: Don’t Jump to Confusions: Overcoming Trademark Refusals Across Borders
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, IP attorneys Lydia Gobena (Fross Zelnick) and M.J. Williams (Wissing Miller) will present th...
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I ♡ Trademarks Conference 2025: Under the Influencer: Avoiding Chaos for NIL on Social Media
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, Erica Rogers (Ward and Smith) will moderate a discussion between Shelley Fullwood (Olive and...
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I ♡ Trademarks Conference 2025: Beauty Is in the Eye of the IP Holder: Protecting Beauty Brands in the Cosmetics Industry
At the Alt Legal I ♡ Trademarks Conference, taking place on March 18, 2025, Claire Gibson (Day Pitney) and Michael Wheeler (Coty) will engage in a fireside chat for the...
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Cultural Capital: How Pop Mart’s Trademark and IP Strategy Creates Global Fan Culture
Introduction The blind box model has captivated consumers with its surprise element and emotional resonance. Since its rise in the 2010s, brands like Pop Mart have revolu...
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I ♡ Trademarks Conference Roundtables: Design of the Times: Overview of Current Practices in Design Protection
We’ll be making the most of our time during the lunch hour at the I ♡ Trademarks Conference by hosting small roundtable discussions on a variety of relevant topics. E...
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