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Margo Cruz

Latest Blog Posts

Stars: They file trademarks just like we do! (Part 2)
Margo Cruz | August 29, 2020 5 min read
While in Part 1, we discussed examples of celebrity trademark strategies that included filing as a method of exploration and filing for seemingly everything, in Part 2, w...
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Stars: They file trademarks just like we do! (Part 1)
Margo Cruz | August 23, 2020 6 min read
Celebrity trademark applications serve many of the same purposes that any business entity's marks do. Some celebrities file applications to protect their names and catch ...
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Memes and IP Protection
Margo Cruz | June 30, 2020 6 min read
Viral Internet memes have had a massive impact on popular culture, but has there been an impact on intellectual property practices? Memes can hold great brand power, and ...
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Activism or Opportunism? Protests Inspire New Trademark Applications
Margo Cruz | June 15, 2020 5 min read
Recent events such as the global pandemic and the stay-at-home orders that followed led to an onslaught of trademark applications. Despite the hundreds of thousands of de...
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Opportunistic Applications: an Analysis of Coronavirus-Related Trademarks
Margo Cruz | March 25, 2020 6 min read
Since the COVID-19 crisis began, applicants have filed approximately 30 USPTO trademark applications attempting to protect some form of the words “coronavirus” or “...
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