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Your source for news, updates and guidance on all things trademarks and intellectual property.

Alt Legal WebinarNo More Reservations for Booking.com: Courts Confirm It’s a Trademark

Alt Legal Team | September 12, 2020
2 min read

How can a name be generic when the PTO admits it is logically and grammatically impossible to use generically? How can it be anticompetitive to protect a name that it is impossible for the competition to use? These questions were central to the recent USPTO v. Booking.com case. In this webinar, Foley & Lardner partner Jonathan Moskin discusses his seven years’ work on the landmark case. He discusses the team’s process of effectively appealing the PTO’s decision as well as the implications for future trademark prosecution. Topics include:

  • The process of appealing the USPTO v. Booking.com case

  • The process for crafting an effective strategy to argue for the trademark registration

  • What the decision means for future dot-com trademark registration

  • What problems in the trademark prosecution and review process this case exposes

You can download Jonathan’s presentation here and can watch the webinar recording here (registration required).

Speaker Bio:

Jonathan Moskin, Partner at Foley & Lardner

Jonathan Moskin is a member of Foley & Lardner’s IP Litigation and Privacy, Security & Information Management Practices. He has acted as lead trial counsel and otherwise litigated patent, trademark, and copyright cases, as well as contract disputes, privacy matters, false advertising and right of publicity cases in numerous federal, trial and appellate courts. Jonathan has been rated as AV® Preeminent™ in Martindale-Hubbell’s peer review rating system and recognized by World Trademark Review’s “WTR 1000;” Who’s Who Legal: Trademarks, The Legal 500 USA; Euromoney’s Guide to the World’s Leading Trade Mark Law Practitioners, and New York Superlawyers.

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