Navigating the differences between the US and China trademark systems is crucial for securing Intellectual Property Rights in China. In this webinar, Eligon IP Managing Partner Amy Hsiao discusses the key differences between these systems and how they can create pitfalls for businesses. She also delves into practical and effective enforcement strategies to avoid “whack-a-mole” issues in e-commerce in China. The webinar concludes with eye-opening cases that have made headlines, providing valuable insights for businesses looking to protect their IP rights and succeed in the Chinese market. Topics include:
- Key differences between the US and Chinese trademark systems
- Common pitfalls for businesses operating in both markets
- Pros and cons of registering IP rights in China
- Practical enforcement strategies and an overview of e-commerce
- Case studies and real-world examples to illustrate effective approaches
- Common questions and myths about Chinese trademarks
View webinar recording here (free registration required.)
