Mike Keyes is a consumer survey expert and IP litigation partner at Dorsey & Whitney in Seattle. He has litigated trademark and unfair competition cases for some of the most well-known companies in the world including TikTok, Beats Headphones, Viacom, Kraft Foods, Corona Beer, Abercrombie & Fitch, and Foot Locker. He is also an award-winning author, having won the prestigious JD Supra Reader’s Choice Award for his writings on trademark law. In addition to his national trial practice, Mike is a consumer survey expert, a member of the American Association of Public Opinion Research, and LinkedIn author of “Lanham Act Surveys for Lawyers,” a fun and informative resource that discusses use of survey evidence in federal courts, the TTAB, and other ports of call.
Michael Keyes
Partner | Dorsey & Whitney
Dorsey & Whitney Partner and trademark litigator and consumer survey expert Mike Keyes joined Alt Legal to present a webinar: “Courting Public Opinion: Developing Survey Evidence.” During the webinar, Mike reviewed principles of effective surveys and discussed specific cases in which surveys have played a critical role. In particular, he explained:
- When a survey may be necessary or beneficial in trademark prosecution and litigation
- How to successfully develop surveys to serve as evidence
- How to present survey results to trademark examiners and the TTAB
Click here to view the webinar recording and to download the presentation materials.
Mike routinely presents and lectures on surveys and other topics within his expertise, so he is very familiar with the entire presentation process, from preparation, to promotion, to the technical components of delivering a presentation. Mike reports, “Speaking for Alt Legal was a great experience and I would compare it very favorably to other organizations I’ve spoken for. I appreciated having access to a wide and diverse audience of trademark professionals.”
Part of what made the experience so positive for Mike was working closely with Bri Van Til, Alt Legal’s Director of Education, who coordinated all of the important details, technical arrangements, and logistics to ensure that the presentation was smooth for Mike and the audience. Mike reports that working with Bri was an exceptional experience. “She’s a rockstar! Bri does a great job of organizing and promoting the event. She is enthusiastic and has a great demeanor. Working with Bri was one of the best parts about presenting for Alt Legal.”
Overall, Mike says that he is “incredibly likely” to recommend speaking engagements at Alt Legal to other presenters. Thank you Mike for your participation in Alt Legal Webinars and for your very kind words! We feel very fortunate to have had you speak to the Alt Legal Community!
