Alt Legal WebinarCourting Public Opinion: Developing Survey Evidence
Alt Legal Team | August 31, 2023
This webinar was recorded on October 18, 2023.
Whether you’re supporting or opposing allegations of likelihood of confusion, demonstrating secondary meaning, or arguing for cancellation of a mark, surveys can be powerful evidence to support a claim. However, the quality and objectiveness of a survey are critical, and designing an effective survey takes a particular skill set. In this webinar, trademark litigator and consumer survey expert Mike Keyes of Dorsey & Whitney leads you on an entertaining and enlightening journey into effective surveys. He walks you through principles of effective surveys and discusses specific cases in which surveys have played a critical role. In particular, he explains:
- When a survey may be necessary or beneficial in trademark prosecution and litigation
- How to successfully develop surveys to serve as evidence
- How to present survey results to trademark examiners and the TTAB
View webinar record here.
Download the presentation materials here.
Resources
- You can sign up for Mike’s newsletter here.
- For more about the Booking.com case, check out this webinar recording.
- Here is summary of the Bad Spaniels case.
- Reference Guide on Survey Research
- Reference Guide on Survey Research
Speaker
Mike Keyes
, Partner, Dorsey Whitney
Mike Keyes is a consumer survey expert and IP litigation partner at Dorsey & Whitney in Seattle. He has litigated trademark and unfair competition cases for some of the most well-known companies in the world including TikTok, Beats Headphones, Viacom, Kraft Foods, Corona Beer, Abercrombie & Fitch, and Foot Locker. He is also an award-winning author, having won the prestigious JD Supra Reader’s Choice Award for his writings on trademark law. In addition to his national trial practice, Mike is a consumer survey expert, a member of the American Association of Public Opinion Research, and LinkedIn author of “Lanham Act Surveys for Lawyers,” a fun and informative resource that discusses use of survey evidence in federal courts, the TTAB, and other ports of call.